Earned media, founder positioning, and creator partnerships chosen for fit, not follower count. No spray and pray. No transactional influencer briefs. Influence with teeth.
Most PR is volume. Press releases blasted to mailing lists. Creator briefs sent to whoever's available. We work the other way. A small list of people who actually have reach with your audience. A real point of view to put in front of them. Relationships built over months and years, not transactions priced by the post.
No press release wire services. No purchased coverage. No pay-for-play. No mass creator outreach with templated briefs. The list is small. The relationships are real.
What the brand has to say. Where the founders should be on the record. The angle no one else is taking.
Targeted media list, creator vetting, pitch development. Quality, not volume.
Sustained over months, not one-shot blasts. Real conversations with real journalists and creators.
Earned coverage and creator equity build over years. The brand becomes a known quantity.
Earned media, founder positioning, creator partnerships. A small list of real relationships, built over months and years. If your PR is volume without traction, this is the conversation.