Thesis Work Disciplines Pipeline About Verticals Approach Start a brief →
05 · Social & Community

Owned, not rented.

Owned channel strategy, content calendars, and community programs that actually sound like the brand. Not a platform best-practices checklist. Not a copy-paste of whatever's working for someone else.

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Discipline 05 of 07
Brands in motion
What it is

Channels with a voice.

Strategy + run
Sounds like you

Most brand social reads like a playbook from another brand. Same hooks. Same cadence. Same vocabulary. We build owned channel programs that sound like you, not like the algorithm. Built off the strategy. Run by people who can actually write.

Where the line is

What this isn't.

The no list
Be sure first

No engagement farming. No follow-back tactics. No bot-driven community management. No copy-paste of trending audio unless it actually fits the brand. The voice is yours, not the algorithm's.

Process

How we run social.

04 phases
Standing program
Phase 01≈ 1 week

Audit

Where the brand currently lives, what's working, what's not. The honest version, not the dashboard version.

Phase 02≈ 1 to 2 weeks

Strategy

Channel mix, content pillars, voice in the wild, posting cadence. The plan, not the platform pitch.

Phase 03Ongoing

Calendar

Editorial calendar that runs on a real cadence. Built two weeks ahead, reviewed weekly.

Phase 04Ongoing

Run

Posting, engagement, community management. Real humans replying, not auto-DMs.

Deliverables

What you get.

Strategy + execution
Calendar, posts, replies
01Channel strategy
02Editorial calendar
03Voice and tone guide
04Community program
05Monthly performance review
06Standing direction reset
Engagement

How it runs.

Standing retainer
3-month minimum
Duration
3-month minimum
Owned channels need consistency. Less than three months and the voice never lands.
Team
Lead + community
Social lead handles strategy and editorial; community manager handles real-time engagement.
Format
Standing retainer
Monthly retainer with weekly cadence. You own the accounts and the relationships.
Often paired with

What goes with it.

03 of the seven
Content in, influence out
Ready to brief

Build owned channels that sound right.

Strategy, calendar, posting, community. Built off the brand voice, run by humans, measured monthly. If your social reads like everyone else's, this is the conversation.

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